Serving LLMs in production: latency, cost and reliability
Once an AI feature has real users, the model call becomes a dependency like any other: it needs routing, limits, fallbacks and monitoring. A model gateway puts that in one place. The AI gateway note covers the wider control layer for agents, tools and governance.
ApplicationsProducts, internal tools, agents
Model gateway
- Access · authentication, per-team quotas and budgets
- Safety · input and output filters, PII handling
- Cache · repeated prompts and responses
- Routing · by task, cost and latency
- Resilience · timeouts, retries, fallback
- Managed model APIPrimary provider
- Managed model APIFallback provider or region
- Self-hosted modelsAutoscaled on queue depth, for residency or unit cost
Key design decisions
- Route by task: send simple tasks to smaller, cheaper models and reserve the largest models for work that needs them.
- Measure the right latency: track time to first token and tokens per second, not just total request time.
- Plan for failure: timeouts, retries with backoff and a fallback model or provider, so one outage does not take the feature down.
- Control spend: per-team budgets, caching of repeated prompts and alerts on cost per request.
- Build or buy: self-host only when data residency, unit cost at scale or customisation justify the operational load.